Privacy
Last updated 12 November 2026.
What we collect
- The form on our home page: your name, business, trade, town, phone, email, website and message, whatever you choose to fill in.
- Your private comparison page, if we sent you one: when it was opened, which sections were viewed and for roughly how long. We use this to know when to follow up. No cookies and no advertising trackers.
- Public business information we use to build comparisons: what Google, your website and other public listings show about your business and your competitors.
How we use it
To build your comparison, reply to you, and follow up about it. We don't sell or rent your details, and we don't add you to anyone else's list.
Who else sees it
Only the services we run on: Google Cloud and Firebase (hosting and storage), and the AI provider that helps draft some text. Some work is done with AI and reviewed by a person.
Stopping and deleting
Every email from us has an unsubscribe link that stops all messages from us, on every channel. To have your details deleted, reply to any email from us or say so on the call, and we'll delete them.